Streaming app rebuilds its recommendation interface
The redesign reduces the number of rows and gives more space to fewer titles.
A streaming app has rebuilt its recommendation interface, cutting the number of rows on the home screen and giving noticeably more space to fewer titles in a redesign aimed at the well-documented problem of choice paralysis.
Fewer choices, more watching
Internal testing across the sector has repeatedly found that endless rows increase browsing time without increasing viewing. Beyond a certain point, more options make the decision harder rather than better, and some viewers close the app without watching anything.
- Row count on the home screen reduced substantially
- Artwork enlarged, with a short reason shown for each suggestion
- A continue-watching shelf remains pinned at the top
Explaining why something was recommended is the more interesting change. Making the logic visible tends to build trust in the suggestions, which is the difference between a catalogue that feels curated and one that feels like a shelf.
