Two media groups explore licensing partnership
Talks would see catalogue titles cross between rival platforms for the first time in years.
Two media groups are in talks over a licensing partnership that would allow catalogue titles to appear on a rival platform, reversing years of strategy in which every studio hoarded its library for its own service.
The exclusivity era was expensive. Withholding a popular back catalogue costs real licensing revenue, and several studios have concluded that a library title earning money elsewhere beats one sitting unwatched behind their own paywall.
What would actually move
Any deal would likely cover older catalogue rather than recent originals, which remain the differentiator platforms compete on. Even a limited arrangement would mark a meaningful softening of the walled-garden approach.
