Simple Energy Launches Wave Family Scooter
Bengaluru-based startup Simple Energy has launched its first family electric scooter, the Simple Wave, starting at ₹1.10 lakh.
Bengaluru-based electric two-wheeler startup Simple Energy has launched its first family-oriented scooter, the Simple Wave. The introductory price starts at ₹1.10 lakh (ex-showroom).
The launch includes six models spread across three main variants: the Simple Wave S, Simple Wave, and Simple Wave+. These models differ in battery capacity, display features, and connected technology.
Model Specifications and Pricing
The top-tier Simple Wave+ is equipped with a 5 kWh battery pack. It boasts an IDC-certified range of 243 km and a top speed of 90 kmph, powered by a 6.4 kW motor generating 179 Nm of wheel torque. The other models feature smaller batteries with varying ranges.
| Model Variant | Battery Capacity | IDC-Certified Range |
|---|---|---|
| Simple Wave+ | 5 kWh | 243 km |
| Other Models | 3.7 kWh | 171 km |
| Other Models | 2.7 kWh | 132 km |
| Other Models | 2.2 kWh | 110 km |
Bookings are now open through the company's stores and website. Deliveries are scheduled to begin in the last week of September. The scooters come with portable chargers and support both standard and fast charging. The company claims the top model can charge from 0 to 80% in a minimum of 2 hours and 15 minutes.
Company Background and Scale-Up Plans
Simple Energy was founded in 2019 by Rajkumar and Shreshth Mishra, with Ankit Gupta joining later as a cofounder. The startup currently competes with major players like Ola Electric, Ather Energy, TVS Motor, Bajaj Auto, and Hero MotorCorp.
The company's present manufacturing capacity stands at 3,000 scooters per month. It is currently selling approximately 1,500 units monthly through a network of over 75 outlets across 63 cities. Simple Energy aims to increase monthly sales to 10,000 units by March 2027. This expansion will involve scaling up production capacity and broadening its retail network. The startup expects its manufacturing capacity utilisation to rise to 75-80% by the end of the next financial year, up from around 35% currently.
Recent Funding and Competitive Landscape
In June, Simple Energy raised ₹250 crore through a mix of debt and equity. This capital is intended to support its transition into a full-stack electric vehicle manufacturer and prepare for an initial public offering (IPO). The funds will primarily be used to scale manufacturing, with the remainder allocated to sales, marketing, and research and development. Investors include the family office of Thyrocare founder Arokiaswamy Velumani, Haran Family Office, Desai Family Office, and Vasavi Family Office. To date, the startup has raised more than $84 million.
The launch follows recent moves by rivals Ola Electric and Ather Energy, who also rolled out new scooters targeting the mass market. Last week, Ola Electric launched its S1Z in two variants priced at ₹79,999 and ₹99,999, offering ranges of 179 km and 301 km respectively. Around the same time, Ather Energy launched the Konarc family scooter starting at ₹99,999, with range options from 100 km to 200 km. These launches reflect a broader industry shift towards affordable, commuter-focused models with practical range. According to Vahan data cited by the source, electric two-wheeler registrations in August were 1.72 lakh units, a 16.2% month-on-month drop from July but a 64% year-on-year increase from August of the previous year.
