Swish Raises $24 Million Led by Bertelsmann India
Quick food delivery startup Swish has secured $24 million in a funding round led by Bertelsmann India Investments.
Swish has raised $24 million in a funding round led by Bertelsmann India Investments. Existing investors Accel, Bain Capital Ventures, and Hara Global also participated in the financing.
According to the startup, the funds will be used to deepen its kitchen network in current markets, expand into new cities, strengthen supply chain infrastructure, and increase order-handling capacity. Swish aims to build a network of more than 1,000 kitchens over the next five years.
Funding and Growth Trajectory
This $24 million round follows a $38 million Series B round led by Hara Global and Bain Capital Ventures less than six months ago. Accel also joined that round, while Alteria Capital and Stride Ventures provided venture debt. Including the latest investment, Swish has now raised a total of $78 million in external funding.
The company reported significant growth metrics. Swish claimed its monthly order volume has tripled since March 2026 and crossed one million orders. It also stated that it delivers more than 80% of its orders within 15 minutes.
The Swish Operating Model
Founded in 2024 by Aniket Shah, Ujjwal Sukheja, and Saran S, Swish owns and manages its kitchens, technology, and last-mile delivery operations entirely. Its neighbourhood kitchens are designed to serve customers within a one-kilometre radius, promising delivery in around 10 minutes.
The kitchens use dedicated preparation, cooking, and assembly stations alongside automated equipment. Swish claimed these kitchens process thousands of orders daily, with an average food preparation time of under four minutes.
| Metric | Detail |
|---|---|
| Current Cities of Operation | Bengaluru, Gurugram, Noida, Delhi, Ghaziabad |
| Coverage | Nearly 50 pin codes |
| Delivery Time Promise | Around 10 minutes |
| Orders Within 15 Minutes | More than 80% |
| Menu Size | Over 250 SKUs across 20+ food categories |
| Biggest Consumption Occasions | Lunch and dinner (overtaking snacks and late-night) |
Market Context and Challenges
The funding arrives as the economic viability of ultra-fast food delivery faces industry scrutiny. The source report notes that several companies have recalibrated their operations in this segment due to high operating costs and uncertain economics.
Some major players have exited. Swiggy shut down its standalone 10-minute delivery app, SNACC, earlier this year amid profitability concerns. Zing, which entered the market around the same time as Swish, has also moved away from quick food delivery, citing weaker-than-expected demand and high costs.
Meanwhile, other large companies are experimenting with the model. Quick commerce platforms Blinkit and Zepto operate Bistro and Zepto Cafe, respectively. Also, Rapido and Flipkart are exploring opportunities in food delivery, potentially intensifying competition in a market dominated by Swiggy and Zomato.
Swish cofounder and CEO Aniket Shah stated the company's broader ambition is to make quick food delivery available to 100 million consumers. The startup currently operates its kitchen-led model across five cities in India.
